A solid indicator that prepaid is starting to take a hold of the cellular market? Consider that a carrier that doesn’t even own any cellular towers is the fifth largest carrier in the country — and it is closer to No. 4 than No. 4 is to No. 3. In the fourth quarter Tracfone added 753,000 subscribers, bringing its total to 22.4 million. That covers it us brands: Tracfone, Net10, and Straight Talk. The year 2013 was big for Tracfone in general, with a 13.3 percent increase in subscribers. Much of that goes to the Straight Talk brand, which has captured much of the mid-market with its smartphones paired with affordable monthly plans. People complain plenty about Tracfone customer service, across their brands, but it doesn’t seem to be enough to keep people away.
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